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Highest Valued Team???

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Highest Valued Team???
10/6/04
 

I was listening to Mike & Mike (Golic & Greenberg) on ESPN Radio a few weeks ago when I heard a discussion surrounding the “value” of NFL Teams.  There was apparently an article in Forbes recently that ranked each NFL team according to their operating income and profit margin.  Much of this is a result of stadium ownership, advertising contracts, and the salary cap.

 Here’s the interesting, and – dare I say – amusing item: the Washington Redskins were determined to be the most valuable team in the NFL, followed by the Dallas Cowboys, the Houston Texans, and the Patriots at number Four.  What I find amusing is how much money has been invested in the top two teams, to no avail.  The Texans are still in the development phase, so an influx of money is not surprising (although I don’t agree with the means by which the team was acquired and the stadium was built, but that’s a different story).   According to the article, suite licenses net the Redskins $35 million, $22 million more than the NFL average.  Despite the huge cash infusion over the last five years, the Redskins have had 5 straight non-winning seasons, including last year’s 5-11 debacle.

Why is it that the wealthiest team in the NFL has encountered so many problems?  Could it be the fact that the owner of the Redskins doesn’t know when to leave well enough alone?  Can you really blame Spurrier for quitting (despite his inexperience in the NFL)?  Apparently Snyder handled the Free Agency negotiations himself, which I think explains a lot.  It’s obvious that money and love of football ain’t enough.

So what does it take?  My opinion (and what else is all this dribble I write?) is that there are several intangibles that impact the performance of a team – 1) the absolute and firm belief that you are a team, 2) the chemistry among the players and coaches, and 3) the development of the talent already available and the ability to modify and refine that talent, as well as develop a system that plays upon those strengths.

The most interesting section of the article for me was the player-costs-to-win ratio.  The Patriots ranked first as the best “bang-for-your-buck” among all NFL teams, paying their players only $96 million, which is what the Chicago Bears pay at 23rd among the 32 teams.  The Patriots scored an impressive 218, more than double the NFL average of 100.

How have they managed to do so much with so little (financially)?  They pay attention to the attitude and dedication of the players as well as the chemistry of the team, they don’t cater to the whims of the selfish and self-centered, and they identify the strengths of their players and work within the confines of that knowledge.  Simultaneously, however, the coaching staff also works to amend player weaknesses, encouraging each player to identify and improve upon their weaknesses.  Players are placed in other positions as well, including on the opposing side (Dan Klecko and Troy Brown for example), to allow them to develop a different (and bigger) perspective of the system. 

The owner is also a major contributor to the team, as Snyder has demonstrated for the Redskins.  I understand that it’s their (and their investors’) money at stake, but an inability to delegate can create significant problems, especially if the owner has no direct football experience (and being a huge fanatic is not enough).  Kraft has demonstrated his ability to remove himself from the daily workings, but still actively contributes where he feels he can be the most helpful.  Anyone who leads for a living has to find the right experience and ability, guide and/or provide support, and trust that individual to make the appropriate decisions.  Regardless of the industry, that is a fine line for anyone to walk, and everyone who slips now and then. 

Don’t get me wrong – I think it’s important to pay your players well, give them the opportunity to flourish, and treat them with respect.  What I disagree with is paying players more than they’re worth, as well as catering to the temper tantrums that seem so commonplace.  Maybe that’s the “Protestant Work Ethic” (for lack of a better term) I was taught as a kid that asserts that everyone should earn their pay.  God Forbid…

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